• How much is your domain name worth?

    How much is your domain name worth?

    Domains, Tips & Tricks Jul 18 2016 Andrew Allemann 0 Comments
    Value Increase

    You own a domain name you’re not using and someone asks if they can buy it from you. How can you figure out what it’s worth?

    It’s not a simple as appraising a home; it’s very difficult to find comparable sales and attach a price to a domain. Every domain name is unique and it’s hard to compare one to another.

    In fact, if you ask five so-called domain experts how much a domain is worth, you’ll probably get five different answers.

    But you can get a decent idea of your domain’s value by taking a look at some of the factors that go into valuing a domain name.

    How many other extensions are taken – if you own the .com of a domain and the .net and .org are also registered, that’s a good sign that the domain you’ve chosen is in demand. It means the term you chose for your domain (the second level domain) is popular enough that people are willing to register it in extensions that aren’t as popular as .com.

    If similar domains are taken – In addition to if other extensions of the domain are taken, also see if similar domains are taken. For example, let’s say you own the domain PickleballHome.com. Pickleball, which is sort of a cross between tennis and ping pong, isn’t a very popular sport and there are lots of Pickleball-related domains are available to register. Instead of buying your domain, someone can register PickleballHouse.com, PickleballWeb.com or PickleballPages.com for their website. This makes your domain worth less. Compare this to BaseballHome.com, which is for a much more popular sport. Most of the good alternatives to BaseballHome.com are already registered, so the domain is probably worth more.

    Domain age – Since most of the best domain names were registered a long time ago, the amount of time a domain has been registered can be an indication of value. This doesn’t mean that every domain registered in 1995 is more valuable than ones registered in 2010, but it can give you a general idea. You can see how old a domain name is by locating the “creation date” for the domain in WHOIS.

    Search results volume for the term – It’s a good sign if there are lots of results for the search term matching your domain in Google. If you search for pickleball on Google, you’ll get about 500,000 results. Search for baseball and you’ll get over 400,000,000! Clearly, baseball is a more popular topic. The more people who have created web pages related to a topic, the more demand you can expect for your domain name.

    Monthly searches for the domain – Pages indexed in Google are one thing. But the amount of searches per month for the term can be an even more important measure of demand. You can get an estimate of the number of searches for a keyword by typing it in at SEMRush.com.

    Advertising competition – If a lot of companies are buying ads on Google for the term of your domain name, it’s probably worth more money. SEMRush also estimates the prices people are paying Google when someone clicks an ad for the search term.

    Comparable sales – Although finding comparable sales (“comps”) is hard, there are a couple of sites to check. NameBio.com and DNPric.es offer a searchable catalog of past domain sales. Only a small percentage of domain sales prices are made public, but you’ll find over a billion dollars worth of sales on these sites. If you’re selling a two word domain name with baseball in it, it’s helpful to know what similar domains have sold for: BaseballGear.com $7,600, BaseballCap.com $4,601, UltimateBaseball.com $3,500 and BaseballMag.com $1,025.

    No one data point will tell you how much a domain name is worth. But considering these factors can help you determine a relative value for your domain.


  • How to Tweak wp-config.php to Protect Your WordPress Site –

    If you think your site is safe because it doesn’t have any content worthwhile to hackers, think again, because the vast majority of security breaches aren’t aimed at stealing your data or defacing your site.

    Hackers generally want to use your server as an email relay for spam, or to setup a temporary web server, usually to serve illegal files. If you’re hacked, get ready to shell out money for soaring server costs.

    There are plenty of different ways you can strengthen the security of your site or Multisite network, but one of the simplest is to tweak your wp-config.php file. Updating this configuration file, while not a sure-fire solution for keeping out hackers, is worth doing as part of your overall security strategy.

    With that in mind, let’s look at what WordPress constants are and how to use them to make changes to your wp-config.php file to boost your site’s security.

    Setting WordPress Constants

    In your WordPress configuration file, also called wp-config.php, you can set what are called constants in PHP to execute certain tasks. WordPress has many constants you can use.

    The PHP documentation describes constants as:

    “A constant is an identifier (name) for a simple value. As the name suggests, that value cannot change during the execution of the script (except for magic constants, which aren’t actually constants). A constant is case-sensitive by default. By convention, constant identifiers are always uppercase.”

    Simply put, you can set a value to have a name. It’s also applied globally across an entire script so you can use it again and again. Constants are case-sensitive and usually contain only uppercase letters and underscores.

    An actual constant used in WordPress is WP_DEBUG and this is a great example of how to properly name them since they can only begin in a letter or a single underscore. (You can read more about how to use WP_DEBUG here.)

    Constants are also wrapped in the define() function as shown in this basic syntax example:

    define(‘NAME_OF_CONSTANT’, value);

    view raw syntax constants hosted with Image by GitHub

    In WordPress, the wp-config.php file is loaded before the rest of the files that makes up the core. This means, that if you change the value of a constant in wp-config.php, you can change how WordPress reacts and functions. You could disable certain features or enable them all by changing the value. In many cases, this can be done by changing false to true and vice versa, for example.

    Below are constants as well as other types of PHP code you can use in your wp-config.php file to amp up your security. Place them all above the following line in your wp-config.php file:

    /* That’s all, stop editing! Happy blogging. */

    view raw wp-config.php stop editing hosted with by GitHub

    Warning: In Case of Emergency

    Since the changes you’re about to make can drastically alter your site, it’s a good idea to back it up. If a mistake is made, you can quickly restore your site to a point before you made any changes and once your site is functioning as normal, you can try again.

    For more details on how to create a backup or restore your site, check out some of our other posts: How to Backup Your WordPress Website (and Multisite) Using Snapshot, Backup Plugins Aren’t About Backing up, They’re About Restoring and 7 Top Premium and Freemium WordPress Backup Plugins Reviewed.

    If you find you have already been hacked and you’re trying to beef up your site’s security, install a security plugin such as Defender and give hackers the smackdown.

    Continue reading  Post ID 2162


  • 10+ Ad Networks to Use Alongside AdSense to Boost Your Earnings

    Image

    in Monetization

    10+ Ad Networks to Use Alongside AdSense to Boost Your Earnings

    Google AdSense has been the go-to advertising network for online marketers, webmasters and bloggers since the dawn of the internet. Or at least since its initial release in 2003.

    It’s highly effective and reliable for generating revenue from your site, but if you have good traffic, you might want to consider supplementing your income with other revenue sources that are easy to implement and work well with AdSense.

    » Media.net

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    In recent years, Media.net has become the number two online ad network, only behind AdSense, and it’s little wonder why. They are the exclusive operator and provider of Yahoo! Bing Network’s contextual ads across the world.

    With the likes of Forbes, Cosmopolitan and ELLE as publishers showing advertising by Media.net advertisers, you’re in the company of some high-powered brands and companies when you show advertisements from Media.net.

    Features including highly contextual ads, mobile docking, in-content advertising, and desktop interstitial advertising, you won’t find yourself lacking on the feature side when implementing and using Media.net advertisements.

    By supplementing your AdSense advertisements with Media.net’s selection, you will not only prevent all your advertising revenue being lost if something happens to your AdSense account, but you will provide yourself with the largest selection of possible ad types, formats, and optimizations out there.

    » Taboola, Outbrain, and Revcontent

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    By relying solely on traditional forms of advertising such as banners and sidebar ads, you’ll be settling for less than you should, because native advertising isn’t just a new kid on the block anymore, but in fact here to stay for good.

    Native advertising companies that promote content discovery and advertising such as Taboola, Outbrain, and Revcontent are an excellent choice of income supplementation for sites that feature news, articles or regular content of any type.

    Have you ever visited a website, such as NBC, CNN or ESPN, and noticed a small box that says “Promoted Stories” or “Featured Articles” or something similar? Congratulations, you’ve officially noticed an offering by Taboola, Outbrain, Revcontent or another one of the plethora of content focused advertising networks.

    Get your content discovered by readers of sites such as NBC and CNN, or promote stories from other marketers yourself, either way you go, new levels of success await.

    » Infolinks and Kontera

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    Two major players in the in-text advertising genre of ad networks, both Infolinks and Kontera (rebranded as Amobee) offer solutions to promote products and offers to your readers subtly while they are engaged in your content.

    Although many of the larger networks who offer multiple forms of advertisements provide in-text advertising too, sometimes the specialist networks who focus on a certain type of advertising are better suited for the job.

    Regardless of which network you choose, in-text advertising provides you with an opportunity to spread the revenue over multiple networks, which also acts as a safeguard in case one of them starts acting up—not to mention the additional revenue.

    » GumGum and imonomy

    Image(5)

    In-image advertising is not as widely recognized a concept as native advertising when it comes to the big boys like Taboola and Outbrain, but it is a strong alternative for those with image heavy sites, such as image sharing sites, fashion, nature, and other similar blogs or photography websites.

    Using images as a form of advertisement is something that has been brought to the attention of publishers more recently than most other forms of advertising, but it is strongly taking over the image focused sites with the clever solution to their advertising problems.

    With a rather limited selection of websites that can efficiently use this format, in-image advertising will not be the next big hit, but is more likely to provide niche website owners and bloggers with a solution to increase their advertising revenues.

    » Undertone, PopAds and Infinity Ads

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    Pop ups and pop under advertisements are superb in their effectiveness, but with the downside of potential customer and audience irritation; the sites that employ these advertisements are usually image sharing or file hosting sites.

    These types of sites will receive visitors with or without the pop ups and thus can afford to implement them for increased profitability.

    However, many of the larger news sites and magazines have been seen to implement pop up advertising in increasing numbers recently, and this shows their potential on a larger scale as well.

    If you wish to implement these ads, a good idea would be to visit some sites using Undertone, PopAds or Infinity Ads, and checking out what you don’t like about them and what seems to work. A little research goes a long way.

    Conclusion

    We’ve gone through five different types of ad networks you can use to supplement your AdSense revenue, and make your site hit a new advertising high.

    You could argue that you can easily make AdSense or Media.net do the exact same thing without having to register and work different networks.

    However, what if AdSense suspends your account? Who pays the bills then? This is why you should spread your assets over a few different networks, maintaining a backup revenue source without having to reinvent yourself as an affiliate marketer and working with Amazon or Clickbank.

    The networks we’ve listed are some of the top players in their respective fields, and definitely worth a shot, but don’t forget that there are dozens, if not hundreds of capable ad networks for you to choose from.

    By reading this article you’ve taken the first step to a safely distributed revenue stream that will continue to provide for you through setbacks and difficulties. You just have to be smart about your revenue sources.


  • Quick Tips to Boost Your WordPress Website’s Speed: Further & Better Optimization

    Great article by    Barış Ünvero

     

    This post is part of a series called Quick Tips to Boost Your WordPress Website’s Speed.

    Quick Tips to Boost Your WordPress Website’s Speed

    In the previous article, we discussed the importance of speed in web and reviewed some basic tips on speeding up WordPress. In this article, we’re going to go over five more tips to optimize your website even further.

    Without any more introduction, let’s dive in to the next set of performance tips!

    How to Boost Your WordPress Website’s Speed Even Further

    Here are some more tips on boosting your website’s speed:

    Use a Content Delivery Network (CDN) for Your Assets

    When you want to show the world your video playing the piano while skateboarding, it’s a smarter option to upload it to YouTube rather than uploading to your own server. So why not do the same for images, or even CSS and JavaScript files?

    CDNs, or “content delivery networks” serve this purpose. And by their nature, they’re usually faster than your server because of all that cloud magic. Plus, getting files from two servers is faster than getting them from one server from the browser’s perspective.

     

    While the CDN market is dominated by paid services like Amazon CloudFront, MaxCDN and many, many more, there are free services as well. I suggest you try it out and see how CDNs work by installing Jetpack from WordPress.com and activate the “Photon” module. If you need more power and customization, you can migrate to paid services without losing anything.

    Optimize Your Images Automatically With Plugins

    Images are important to your web pages because they’re usually the most attractive parts of the page. But using many images may double, triple or quadruple your page’s weight, and it could make your pages take longer to finish loading.

    If you can use fewer images, that’s just another part of speed optimization (“common sense”) but if it’s a better idea to keep big images, you can try to optimize those images so they take less space and less time to load.

    In other tutorials about speeding up WordPress across the internet, everyone seems to be suggesting WP Smush.it and it does the job pretty well, but I’m going to go ahead and suggest EWWW Image Optimizer. It has a funny name but I think it’s a better alternative to WP Smush.it because it can compress more file types and has more options to play with. Try each one out and decide for yourself.

    Use a Mobile Theme for an Even Faster Mobile Experience

    Showing a mobile user the exact same page that a desktop user sees is so 2010. These days, everybody is using “responsive web design”, which rearranges and changes the design for different screen sizes so that users can see the page more easily. 

    But doing that usually means taking the same page (with the same weight) and just changing the design until it fits in mobile devices’ screens, and mobile users with mobile internet connection speeds don’t appreciate waiting for 10 seconds for a page to load. How awesome would it be if instead of changing the design dynamically for mobile devices, we could show a completely different, cleaner design?

    Turns out, there are plugins for that as well. The previously-mentioned Jetpack by WordPress.com has a module named “Mobile Theme” that lays out a simple mobile theme for you without any hassle. If you want more control, you can check out WPTouch Mobile Plugin, which is free but also has a “pro” version that offers more mobile themes than the free version.

    Use a Simpler Theme for Better UX and Better Speed

    Have you ever evaluated the performance of your theme? If you haven’t, you’re not alone: People tend to “fall in love” with a theme and overlook the fact that it has way too many images, doesn’t have an optimized CSS file, has terrible HTML output, or makes hundreds of queries on each page. We’re only human, of course, and we can get distracted by a beautifully designed theme… but remember: Beautifully designed but horribly coded themes will harm your website more than a not-so-sexy theme with a solid code foundation.

    Check your website’s speed score from PageSpeed, and install the Admin Bar Queries plugin to evaluate your theme’s performance. If you see that the theme is slowing down your website, you should try out a different theme that is simpler than what you’re using right now.

    Remember: Good design doesn’t necessarily have to be flooded with graphics. Sometimes less is more—especially in the “flat design” era we’re living in!

    Be Cautious Using WordPress Plugins

    I know, plugins are awesome. You can never get enough functionality and features provided by plugins that enrich your website. A post view count plugin over here, a comment voting mechanism over there… and soon you’ll wonder why the server waits for six seconds before loading the page.

    You may say I’m talking like a hypocrite because I already suggested lots of plugins in this article. Be assured that I’m not being a hypocrite: using lots of plugins doesn’t slow down your website, but using many plugins that interact with the front-end does. Especially the ones that alter database fields on each page view.

    Ironically, you can test which plugins slow down your website by installing another plugin. The P3 (Plugin Performance Profiler) plugin runs tests through your pages and measures the time cost of each plugin, giving you an idea of which plugins slow down the website the most.

    Conclusion

    As I said at the beginning of this series, speed always matters. You need to keep an eye out for it constantly, so these articles aren’t “do these just once and you’re good to go” kind of tutorials. I’m not saying that you should bookmark these tutorials, but, you should bookmark these tutorials.

    Do you have anything to add to this series? Tell us what you think by commenting below. And if you liked the article, don’t forget to share it with your friends!